Let’s talk a little bit about LinkedIn for companies and, regarding this important professional community, the first thing you need to know is that it is far from a catalog of resumes. In fact, it is a content network and that’s what you should focus on when thinking about including LinkedIn in your company’s marketing strategy . But, after all, how does LinkedIn work for companies? Corporate pages within the network are called Company Pages. In these spaces, companies can share their content and talk about their product or service. However, it is worth mentioning: what you publish needs to create value for the user, that is, it needs to show what benefit it will bring to his life.

After all, we are not on LinkedIn just to “sell our fish

But to create real and valuable professional connections and increase the authority of our brand . Another very important aspect to consider is the fact that LinkedIn is a professional relationship network, perfect for good networking and strengthening connections with your target audience . Want to know how to use LinkedIn in your company’s marketing strategy? Come here, and we’ll explain! Keep reading this text and discover the importance of having a page on LinkedIn. Why use LinkedIn in my marketing strategy? Having a Company Page is a great opportunity to increase your company’s authority in the area in which it operates. On LinkedIn, you can also find business partners and prospect candidates for selection processes.

Believe me, there are many reasons for your company

It is possible to reach a large number of people, after all, there are already more than 40 million Brazilians on this social network; It’s great for acquiring qualified leads ; You can build a solid networking foundation; Allows you to advertise your products or services to engaged people who are really interested in your business; It is possible to interact with professionals in your area to exchange experiences; Offers connections for future business; Strengthens your brand awareness ; Collaborates with your SEO strategy , as Company Pages are also indexed by search engines (like Google); It is And you can still publicize vacancies and discover new talents.

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