For centuries, people have exchanged gifts as a way to strengthen interpersonal relationships. This practice ended up becoming common in political, religious and even commercial meetings. Companies saw this strategy as a way to value their customers. But what is gifting ? Unlike the distribution of gifts, gifting seeks to deliver souvenirs to customers, employees and suppliers that can be kept by them. Thus, the traditional table calendars and pens leave the scene to give way to unique “treats” that bring value to people.
In this way, gifting requires creative actions from
Companies to stand out from their competitors and thus improve the relationship with customers. A well-executed action creates a unique identity for the France Phone Number Data business and helps to strengthen the positive perception that consumers have of the company. In the next paragraphs, we will explain what gifting is and how this strategy should be used by marketing. Check out! What is gifting? Gifting is a marketing strategy that aims to bring the company closer to the public in a well-structured way, based on the idea that it is necessary to build a real relationship with the customer.
The gifting strategy goes beyond the gift itself
What really makes a difference is the action of giving a gift and demonstrating that the brand remembered that customer with CU Leads affection. I mean, it’s not about distributing any gift without added value, but about offering a gift that has to do with the brand’s proposal and that will attract the public’s attention. And why does it attract the public? Simple! It’s easy to see when the brand is talking to the public exclusively and then closing a sale. When the brand thinks about creating this relationship without pushing its products or services, it shows that it really cares about those customers.
