copywriting I’d love to know! -blog-cta-ebook default author image About Hassan C Download speed isn’t always the issue .
either. Some phones just do not have the . even after receiving it. Because we know that of users are unlikely to return to a slow-loading landing page or website . keeping that page light is key to keeping people on your page. But it’s also crucial to scoring more conversions – according to KISSmetrics .
a one-second delay
can result in a conversion loss. You definitely don’t want that . do you Here are some tips to help you speed up your mobile landing pages load times: . Go easy on the design elements The fewer design elements you use . the faster the page can load. The information will be passed to the device faster and the phone will process it faster.
In his article . Mobile
Landing Page Checklist for Optimizers . Craig Sullivan discusses the importance of reducing design elements: The connection of your phone to the mobile phone [tower] and then onto the internet incurs a delay. This is called latency and it adds up for every object you pull down. Two pages of Kb — one of which has objects and one of which has — will show markedly different performance to the user.
In other words . even
if the pages are the same size . a page Google Analytics with five graphical elements will load more quickly than one with . Keeping design elements minimal reduces the time it takes for a page to load – and that helps keep people around so they can convert. . Optimize images for mobile Once you’ve narrowed down the images to only include those you absolutely need .
you’ll need to optimize them
to their full potential. That means New Gdansk numbers / information about Italian numbers reducing your overall file size and making sure images scale to any device people might be using using. This post on the Google Developers blog outlines exactly how to go about making sure your images are done right on mobile. In short . the article recommends: Tricks for compressing images Learning to select the right image format Reducing the number of unnecessary pixels in an image by scaling images to their display size Removing unnecessary image metadata By investing time in learning how to best optimize your images for mobile .
you’ll be reducing friction by speeding
up the loading time of your landing pages. . Remember that every screen is different I get a lot of comments about my phone. I have a Nexus that . with the giant idiot-proof case that surrounds it . looks like a small tablet. Mine is just one of dozens (maybe hundreds ) of different phones out there in the hands of your prospects.
The new iPhone ’s screen is
different from that of the iPhone . or the LG G or… you get the point. mobile-responsive-landing-pages Image source. Mobile landing pages need to respond to every size. Responsive design means adapting to the device accessing the content and displaying the information in the way best suited to that device.
You may find that you need to cut back on some of the content to make the experience more enjoyable for mobile users. Test your heart out . and remember that at the end of the day .
