page catches the reader’s attention . it cultivates interest with paragraphs which explain how SEO has changed (next to the laptop).
Desire After that . it arouses
the prospect’s desire by describing the benefits of the product. copywriting-webprofits-benefits Action It finally closes with the “Get Free Analysis Now” call to action. copywriting-webprofits-free-analysis Following the AIDA formula inserts a smooth compelling flow into your copy and keeps readers glued to your sales message. . Harness the power of reframing to shoot up perceived value A study by psychologists Davis and Knowles showed the shocking persuasive power of a technique called reframing.
In the study . they went door
to door and sold note cards for charity. In the first pitch . they said that it was $ for cards. They made sales at of households. In their second pitch . they told people that it was pennies for cards . which was followed up by .
“which is a bargain .” resulting in of Positioning Strategy What the households buying cards. This tiny change in the pitch had a huge effect on results . but how and why was it so influential Here’s what happens: When people are told the cost of the cards is pennies instead of dollars . their routine thought process is disrupted.
Now . while they’re distracted
trying to process the odd sounding “ Only earning RM100 for a whole day pennies” and why anyone would use pennies instead of dollars… They’re immediately told that it’s a “bargain.” And because pennies sound so easy to spend in comparison to hard-earned dollars . they are more likely to accept the suggestion that the cards are a bargain.
This is known as reframing. Reframing is a wickedly effective technique. It allows you to manipulate the perceived value of a product by making comparisons and shifting the focus of your reader. Here’s an example of what reframing looks like: copywriting-reframing-example You wouldn’t rush to buy something that’s $ a year right I mean for most people .
it’s a decent amount of change.
How about for $ a month Or $ (the price two lattes) a day Sounds much more appealing doesn’t it This landing page reframes the price of a brand new car in terms of two lattes per day ($) . which serves to soften the blow of the price and make the offer more appealing.
Here’s another example from the CopyHour landing page: copywriting-copyhour-reframing The landing page reframes the price by comparing the total price of the course to how much it costs per day . instantly reducing the weight of the price in the prospect’s mind. Crafting seductive landing page copy doesn’t have to be painful Powerful landing page copy doesn’t have to be painful to create.
Pick a couple of strong
techniques and tips . focus on the needs of your prospects . and you’ll be fine. Now it’s your turn. How do you go about cranking up your copy power to increase conversions What’s the weirdest conversion boost/decline you’ve had with regards to
