You may have already heard of the content designer ! but do you really know who they are! what they do and why content design can be important for your company?
To better understand its role! let’s start from the definition of content design which consists…
The role of the content designer! therefore! is to process the data at his disposal to create digital content that responds to a specific information purpose. Let’s take a closer look at what it is and what the phases of his work are.
Who is the content designer and what does he do?
The content designer plans the architecture! design and usability of the pages of a website . To do this he must:
- determine what content is important to users;
- analyze user research data vnpay database and customer needs;
- hypothesize a content hierarchy and respect the rules of user experience.
Precisely because it moves on multiple levels! its professionalism is often “confused” with two others: that of UX content strategy and UX writer .
The first! in particular! represents a more strategic figure because the professional designs the user’s navigation! optimizing its usability.
The second figure! instead! is based on the construction of texts (and microtexts) that are inserted within the structure! to improve the user’s stay on the website! responding to his needs and leading him to perform the desired action.
The content designer! on the other hand! is the first figure encountered in this process of conceiving the hierarchy of content and the structure of web pages.
Use data (Analytics first and foremost) to understand how users will interact with the site! to then design a page that offers users the answers they are looking for! what are the strategic positions to insert! for example! a CTA button or a quote) and find an effective and attractive way to communicate ! creating simple sue johnston channel recruitment and enablement proposals that connect people’s needs with the services offered by the company.
Closely related to this topic! you can find a lot of content in our blog on the theme of “landing page”! you can read it here: bee-social.it/tag/landing-page
We talk about landing pages because any page can be a landing page for users! therefore content design is in fact the basic concept that leads to modelling and composing these pages which are so crucial for a business.
What does a content designer do?
This professional (or an agency that deals with content design) follows a rigorous and precise process! divided into phases. These are all phases europe email that are addressed during the development of a new website! a restyling or the creation of landing pages. Here they are.
- Analyze the data
As we have already anticipated! the content designer designs a website responding to the needs of users and pursuing business objectives. To do so! it is better to start from the data at your disposal and resolve some questions.
For example! it will ask the client what the purpose of this container is and what objectives it must achieve (Is it used to sell a product? Is it an e-commerce? Does it need to increase requests for quotes?).
On the user side! it will analyze the cognitive and behavioral mechanisms of people who search on a given website! trying to understand how they approach and read the content found online.
It will then study a way to create an architecture capable of respecting their expectations and needs! eliminating any difficulties that users may encounter in using and understanding information.
