“At its core, keyword mapping is the process of assigning specific target keywords to the most relevant pages on your site so that your content meets searchers’ needs throughout the funnel,” said MacLean.
“Whether the intent behind a search is informational (to learn something) or transactional (to take action), keyword mapping makes sure your pages are positioned to rank, convert, and answer the users’ needs. Think of it as the roadmap connecting user intent to your site’s content.”
Keywords help optimize your site for search engines. The right keywords help your users find you, understand your offers, and then buy when they’re ready. That connection between user and outcome is where keyword mapping works its magic.
The Importance of Keyword Mapping: SEO and Beyond
Of course, keyword mapping will help you maximize opportunities with search engines like Google. However, the process of defining and assigning the best keywords can extend benefits beyond climbing SERPs.
Creating a Better User Experience
People crave a logical structure to your australia telegram data site and content. Clear information hierarchies help users quickly find and process information — and they’ll reward you by coming back for more.
A keyword map sets up a logical hierarchy, much like how a story unfolds. It guides users from pillar pages with general information to more specific subpages and subtopics, sharing increasingly relevant information along the way.
Reducing Keyword Cannibalization
Over time, your site accumulates content: landing pages, blog pages, case studies, feature wrap-ups, and so on. Naturally, you want each page to rank for the best keywords for your audience, so you plug in those keywords throughout your content. That’s how keyword cannibalization sneaks its way onto your site: You have multiple pages chasing the same keywords, making it harder for any single page to rank successfully.
A keyword map requires reviewing every page, discovering your keywords, and mapping them to the most appropriate pages. This process helps you reduce keyword cannibalization and more efficiently rank on SERPs.
Gaining a Competitive Advantage
Depending on your industry, there could be niche audiences seeking what you offer, but they’re simply underserved. Your competitors either haven’t discovered these opportunities or decided not to pursue them. Keyword mapping can locate these buried treasure chests and draw a path to uncovering them.
Making Content Work Better for Your Business
You know content should support your business outcomes and KPIs. Brand awareness, lead gen, and conversions are certainly important parts of great content marketing.
The keyword mapping process can help you pinpoint where your content supports larger company goals and where you could do with adjustments.
How to Map Keywords: A Guide to Start Your Keyword Mapping Journey
I asked MacLean how to begin your keyword mapping process. What steps are most important? What shouldn’t you forget? Here’s what we discussed.
1. Define your business goals.
Why do you want to rank for your canada cell numbers keywords? What purpose do they fulfill? MacLean reminds us about the importance of using business goals as guides for keyword selection:
“Developing a thorough keyword map that it is quite difficult to advertise on vkontakte means understanding what the business goals are (what do you want to rank for), and who your audience is (what are they searching for,)” she says. “You’ll need a good understanding of both your business’ KPIs and your audience’s search behavior.”
Gather appropriate audience and user data and align with your leadership on what outcomes matter. That’ll pave a solid foundation before you jump into the finer details.
