Benchmarking is a technique for analysing good practices that can be found outside or sometimes within the company, in relation to products. Services and strategies. It is generally an in-depth analysis of the leading companies in the market to have a reference for comparison and thus make improvements of benchmarking .
However, there are companies that still do not use this type of practice and the data is revealing: companies will lose the equivalent of up to 10% of annual sales opportunities due to poor planning
and the lack of use of techniques
Having a reference to make comparisons is something natural for human beings and it is no different in the corporate world. Companies that shine in the market are certainly doing something right and deserve to be taken as an example to of benchmarking discover what their strengths are.
Continue reading to understand the concept of benchmarking . What it is us for, the types of benchmarking and brazil telegram phone number list how to do it in your company.
Benchmarking is the strategy us to analyze the products, services. Methodologies and business practices of the leading organizations in the market. To compare them with those of your company and use them customer service values: 5 basic rules of customer service as a point of reference to establish some improvements.
Analyzing and having an external reference will allow your company . To stay abreast of market trends, as well as adapt best practices to its peculiarities to enhance them and reach the highest level of competitiveness.
A study reveal that 75% of companies of benchmarking have reorient their commercial strategies, while 54% of companies implement new sales methodologies bas on benchmarking .
And that’s what benchmarking is all about
The idea is to take as a reference those who excel in the areas we want to improve, to carry out an exhaustive and in-
Once we complete the america email list analysis. We will be able to improve and adapt the good practices that have been us to our business, and thus have a strong foundation that allows us to reorient our strategies or adopt new methods.