Pinterest is the social network based mainly on images! founded by Evan Sharp! Ben Silbermann and Paul Sciarra in 2010! which today! with more than 459 million active users every month ! has won a key role (but definitely too underestimated and forgotten) in every self-respecting social media marketing strategy.

Every Pinterest user has the ability to upload! share and/or “ pin ”! that is! save visual and multimedia content on public or private Boards ! which are visible to all users and traceable on the web even outside of the social network itself.

It is one of the greatest online expressions of contemporary trends in visual content marketing and social commerce . Pinterest is therefore an excellent tool both for pure communication and for achieving concrete objectives.

An inexhaustible – and constantly updated – source of ideas! suggestions and inspirations ! as well as a perfect showcase for online shopping as well as for brand storytelling .

Thanks to Pinterest for Business ! companies and professionals can also exploit this social network in their digital marketing strategies! including visual communication! Ads and Rich Pins.

Pinterest for Business: Who is it for?

Pinterest Marketing from a business perspective is mainly designed for 3 types of users.

Creators – To create inspirational vnpay database content that can influence an audience closely tied to a specific industry/field/interest/product. To reach an increasingly larger audience that turns into a real “niche” market and fanbase! thanks to increasingly inclusive content.

Merchants – A Social Commerce 2.0. thanks to Pinterest Shopping Ads! able to connect e-commerce and pins. Even Catalogs become Social! thanks to Shopify! optimized Tags! the benefits of the “Merchant Showcase ” and the “Verified Merchant” program. Thus! thanks to Pinterest! you can reach new potential customers and! why not! raise the level of brand communication.

Marketers – Pinterest calls itself “the only platform where ads enrich the user experience” without “ disturbing ”. Is that true? Although what a marketer is interested.

Regardless of the type of user! Pinterest for companies is a significant growth tool! which allows you to reach an extremely select audience ! but not only: awareness! conversion and increased traffic to the website! creation of a brand identity and increased sales in stores or online are just some of the objectives installment payment systems for e-commerce easily achievable thanks to this social network.

Earning money with Pinterest is possible!

What are Rich Pins and how many are there on Pinterest?

On Pinterest! a “PIN” refers to any visual content you post! be it a photo! video! gif! illustration! infographic! or poster.

Depending on the type and its purpose! each Pin can be more or less optimized; so… what is the difference between Standard Pins and Rich Pins?

Standard Pins can be photos! graphics! static illustrations or video pins! they can be linked directly and accompanied by a caption and ba leads specific #Tags. They often have an inspirational! exploratory or convincing purpose (for example! with respect to competitors or to reach an ideal audience).

Rich Pins! on the other hand! allow the addition of extra features! to ensure a better user experience and greater chances of success for the brand.