The solution? Product branding. PepsiCo can make chips, hummus, granola bars and breakfast cereals all day long. However, they should do so under distinct product branding identities, and that’s exactly what they do. This graphic illustrates the scope to which the world’s biggest brands do this. And yes, in some cases this came about by acquisition, not by organic product branding. But the principle remains. Is Product Branding Worth the Investment? Yes, absolutely: some level of product branding is worth the investment. Why? Because you want to sell more product! is to distinguish your product from the competition.
You’re also creating or narrowing
The market to exactly the people you want to reach. If you don’t invest anything at all into product branding, you’ll end up with a sea of bland, poorly defined products. And your sales Denmark Data will show it. The real question isn’t whether product branding is worth the investment. It’s how much you should invest into product branding. And that will depend greatly on the size of your company and the margins of your brand. This part isn’t rocket science: global megacompanies spend quite a bit on product branding.
Startups spend a lot less The purpose of
But we’ve all seen examples of brands that should’ve Estonia Phone Number spent more, right? We’re talking confusing, vague product names with logos that look amateurish. What Makes a Strong Product Brand? Creating a product brand isn’t difficult or complicated. Creating a fantastic one? That’s another story. There are plenty of intangibles in play in the area of product branding, just as with branding strategies as a whole. There’s no strong reason, for example, that Amazon or Google works particularly well. Those terms don’t tell you anything about what those companies do, and they barely even hint at anything tangible.
