Beginner Guide Archives

And although the motivation should not be solely economic, you should specify that the commission format is a rather sensitive […]

BCG Strategic Matrix: 4 Essential Components

Also known as the BCG matrix or growth-share matrix , it was created by the consulting firm Boston Consulting Group

The concept of sales quotas refers to the short-term quantitative goals that the sales department sets for its representatives. Their

A company’s strategic plan is a document that integrates the business’s projects, proposed objectives and the strategies that will be

According to Pew Research , 92% of adults with a digital presence use email, and 61% of them use it

Customer service is the set of strategies that a company develops to manage its relationship with its customers. It is

There is consensus about the importance of customer retention. A study by Econsultancy found that 82% of companies agree that

A commitment is an obligation back by a promise or word given. It is vital that the company does not

When defining the target market, it can be common to think that it is the objective public. Although these two

WOM stands for “word of mouth” and refers to the concept of traditional word-of-mouth advertising. Its difference lies in the

By definition, ethics is the area of philosophy that questions the customs and morals of a society . Ethics seeks

To establish personalized strategies and motivate your team, you first need to know them well. When a new employee joins