This point is important for those who are engaged in selling their own name. These can be musicians, politicians, freelancers, journalists, hired employees (if you want employers to “hunt” for you), experts, and so on.

Selling ourselves

• For example: “I am  turkey telegram data the only contextual advertising specialist in Russia whose CTR for ads does not fall below 30%.”
• Another example: “I am the only decorator in Ivanovo who heads the “Fight Drunkenness” society.”

By the way. Did you notice the nuance

In the second example? Here, the USP does not lead to the exaggeration of professional qualities. It does not say that he is the best or the cheapest in the city. No. Here, there is an indirect lead to the fact that he is a convinced teetotaler, which is valued among customers of construction services no less than the quality of services or price.

We sell a product or service

I will not separate the sale of goods or services in the example, since the meaning is the same. It is important for you to highlight in your offer not so much the product or service itself, but the problem that it solves.

• For example: “Construction blocks with non-freezing impregnation at the price of a regular block”
• Another example: “Quarterly additional preventive maintenance of plumbing for only 1990 rubles”

The second example I also  decided to make special. This is the so-called  european leads Upsell USP. Its essence is that you sell a standard set of plumbing services that all your competitors sell. But your USP in this case i what it is, how it works s that you do not abandon the client after the service is provided, but offer him preventive maintenance, which is cheaper than rusty pipes and their replacement.