Content that generates the most results is when these peak moments of interest are approaching. Google searches for the Olympic Games every 4 years. Identifying best-performing content In data analysis, you can also identify which content performs best according to the indicators you monitor (reach, time on page, conversions…). A deeper analysis of this content can show which themes, approaches, formats and channels generate more interest and results. Optimize the consumer experience Finally, data marketing helps create a better experience for consumers who encounter your content. You can address topics that are more interesting to them, in the channels they prefer to use, with content that solves questions and problems in their lives.
How to Implement Data-driven
Now, let’s get to the practical part. How to use data marketing Cambodia Data to guide your content strategy? Some professionals may think it is enough to use a few tools and look at some data to produce data-driven content. However, data marketing requires you to plan the data collection and analysis procedures, while always keeping the business goals in sight. State of Marketing Report 2024 Now, let’s see the main tips to structure marketing with a data marketing focus: Deepen your knowledge about your audience Gone are the days when marketing worked only with the demographic profile of the audience and data on location, age, and gender.
These are still important for audience
profiling, but it is necessary to deepen the knowledge about Cambodia Phone Number interests, motivations, and behaviors. Content production should focus on what the audience wants or needs to know at that moment. Therefore, use data to discover people’s doubts and needs and create posts that help solve them. This way, the brand shows its usefulness, getting closer to the public. In addition, data also helps you understand what motivates people, their values, and what place in their life they are currently in. This way, the brand can connect with them and create meaningful conversations.
