People’s needs and wants are at the heart of Google SGE! whose aim is to offer vertical experiences ! including shopping and local searches.

The customer journey will be enhanced to the maximum level! offering users a snapshot of everything they need to know to make a purchase (such as price! images! reviews! ratings! descriptions and links to purchase). 

Those who have an e-commerce! therefore! will have to improve it by offering! for example! detailed descriptions of the product (which answer as many questions as possible from users)! publishing relevant images! maybe even videos and certainly reviews from buyers. 

The more detailed! informative and updated the cards are! the more useful information Google will draw to display and the more users will be convinced and confident in purchasing the product. 

Images and article summaries

With Google SGE you can create images with artificial intelligence. The quality is not excellent for now (to be clear! you can’t get illustrations bc data europe like those of Midjourney) but we are sure that improvements will come on this front too.

And! speaking of articles and web content! with SGE you can get summaries of what you are reading by key points ! to then go into more detail at a later time. Which makes us understand that blog texts should be increasingly valued and structured. 

What can you do right now? 

• Improve the structure of the contents.
• Think about detailed editorial plans for your websites! create in-depth and specific texts.
• Focus on originality to create better user experiences.

The real advantage: reduced user consultation times and easier purchases

As we were saying! Google SGE was alice whitehead vice president of home health designed to improve the user experience! both on an informational and commercial level . 

Information searches! in particular! will be accurate and detailed. AI! in fact! will combine the best sources! returning articles! videos! and insights from all channels to the user (this is why! to grow! you need to work on multiple fronts).

However! it does not take responsibility for the contents and always specifies to the user to check the veracity of the information. 

As for purchasing! on the other hand! in europe email a single screen! in fact! you can compare multiple products and directly evaluate which are the most suitable! discovering advantages! characteristics and differences with a single search.

A great advantage for those who do not have much time available and the effort to make a decision between so many similar products.