Common situation: you have just published your new website or you are about to do so. Beautiful! beautiful! with all those effects! the brand new pictograms! the sidebar so effective! the contact forms very studied! the product sheets full of information… Everything beautiful.
But have you thought about fixing all those aspects “that are not seen” but that are fundamental to make Google understand what your site is about? Have you checked that everything is “in order”! so as to avoid making a fool of yourself or making users feel bad?
This is not a phase to be overlooked! as it is a fundamental moment to promote correct and effective visibility of your site’s pages on search engines! as well as preparing everything perfectly for end users.
Today we are drawing up a checklist of actions to take when putting a website online . It is also a very practical list – not technical! within everyone’s reach – to verify that your site responds to the ABC of On-site (or on-page) SEO! that is! that branch of digital marketing that deals with the very delicate and strategic issue of visibility on search engines.
Need support for your new website? Contact us!
11 Things to Check Before Publishing a New Website
Site Visible to Search Engines – WordPress
Let’s start with the basics: if you use 99 acres database WordPress as your CMS! when you go online you need to make sure that in Settings – Reading there is no checkmark on “ Discourage search engines from indexing this site ”.
General check of all web pages
You never know when there might be a wrong display! with overlapping elements or wrong! incomplete! out-of-date information.
It is therefore advisable to open all pages in both desktop and mobile mode (smartphone and tablet – portrait and landscape) and observe the correct display of the published information! images and colours.
It is also useful to check that the links work correctly! although this action can be automated using tools that check for broken links sue johnston channel recruitment and enablement published on a website: Check My Links and Link Checker ! for example! are two add-ons for Chrome that automatically analyze the web page to hunt for 404 errors. All broken links will be highlighted in red. Easy and fast.
Google Analytics and Google Search Console
Monitoring is gold and must be done right away. For this reason! you absolutely must install Google Analytics and Search Console to understand which are the most visited pages! the keywords that bring visits! the positionings! the user funnels ! any errors that may be generated over time! the performance compared to the Core Web Vitals! etc…
For both! you need to open an account first! if one doesn’t already exist. The web developer who developed the site can do it in a few seconds (it’s a simple copy-paste in the site code).
If you are doing it yourself ! a basic procedure for Analytics involves copying and pasting the GA script into “editor – footer”! before the closing tag </head> ; alternatively! there are numerous plugins/widgets in WordPress to install the tracking code without any worries.
For Search Console: just log in with the mobile list same email as Analytics and follow one of the 4 proposed account verification procedures.
In the first procedure insert the file via FTP in the www folder; a simpler procedure involves verifying Search Console via Analytics tracking (just click! Google will do it by itself).
Instructions and explanations here .
There are many other ways and everyone has their own preferences. A professional alternative! if you have several scripts and codes to insert into the site! is represented by Google Tag Manager (if you are a novice! avoid).
Among the important operations to be carried out in GSC! there is certainly the loading of the XML Sitemap of the site (or sitemaps! if there were more than one).
