When defining the target market, it can be common to think that it is the objective public. Although these two concepts are relat, the difference between them lies in the breadth and scope of each audience segmentation .
The target market refers to a first segmentation of the general public. The target audience , on the other hand, is a specific segmentation of this target market. Let’s look at an example to understand it better.
Let’s imagine an institution dicat
As a target market, it could be people from a certain region, who are fond of musical instruments, with a certain economic capacity and of a certain age.
This target market definition can be us to audience segmentation segment the target audience depending on each course offer. In this case, this segmentation could be bas on the different classes for the different instruments, offering courses with france telegram phone number list different durations depending on age or levels from beginners to advanc, etc.
For each classification, the proposal is direct to a specific target audience. Thus, although each target audience belongs to the same target market , the strategies for attracting the different groups of target audiences are different.
When we think about the meaning of target market, many people associate it with geographic segmentation .
In this type of target market selection, ideal consumers are group according to a prefin geographic boundary . This can sales commission: 5 steps to calculate your income be a neighborhood, a city, or even a country.
While this is a useful criterion for local businesses , it is important to keep in mind that people’s interests, values, and preferences audience segmentation vary dramatically across different regions.
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What is demographic targeting? It is the process of grouping ideal customers bas on variables such as age, sex, ucation level, occupation, income, family size , among others.
The third type of target market is psychological . Focusing on consumers’ intrinsic traits, this segmentation seeks to take ao lists into account the lifestyle, values, personalities and interests of the target group .
In addition, the psychological target market also seeks to understand what motivates (consciously or not) people to behave in a certain way, or to express certain opinions.