Did you know that marketing and sales, even though they are different departments, have several things in common? These are areas that must work together to achieve a company’s goals. It is clear that both teams have their attributions and peculiarities, but it is undeniable that if they work together, in harmony, the results will be much more satisfactory. Generally, marketing and sales are two areas analyzed separately within a company, even because they require different training. Marketing aims to arouse public interest in a product or service ; the sales area, on the other hand, is related to the direct transaction, with the purchase of a product or service by this public, which, in most cases, has already had the interest aroused through marketing.

Disagreements between these areas are common

Within an organization, which can happen due to lack of alignment, dialogue or knowledge. But this reality. Which unfortunately still exists, can be Metal Coal Mining Email List mitigat. When managers and leaders of a company decide to build a good connection between the teams, making them understand that they must “go together” to bring the expected results for both parties. Do you want to know how to unite the marketing and sales areas so that they act in an integrated manner, learn about the benefits of this combination and thus gain more leads and customers for your business? Follow this text until the end and find out how to bring this scenario to your company.

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The marketing area is responsible for the actions

Campaigns and plans made to publicize and strengthen the image and presence of a brand within its segment. Marketing anticipates the needs and desires CU Leads of the future customer, making him interested in a product or service. That is, marketing precedes sales, opening up a business opportunity and attracting the consumer to make a purchase, thus generating profit for the company. How does the sales area work? The sales area, on the other hand, is responsible for the direct sales of a company’s products or services through tactics, processes and plans for a commercial transaction to take place and, in this way, to have a financial return .

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