Sure, here are some lead generation landing page examples:
Unbounce – Landing Page Optimization
- Clear Value Proposition: The headline clearly states the benefit of downloading the CTA – “The Ultimate Guide to Landing Page Optimization.”
- Compelling CTA: The call to action button is enticing and uses strong verbs such as “Get it Now.”
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Social Proof: Unbounce showcases
- trust signals by including logos of well-known companies that use their product.
HubSpot – Free Marketing Plan Template
- Targeted Headline: The headline speaks directly to the target audience’s pain point – “No Time to Write a Marketing Plan? Get Our Free Template.”
- Benefit-Oriented Description:
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The description elaborates on
- the value proposition of the CTA by highlighting the benefits of using their free template.
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Form Simplicity: The lead capture
- form only requests essential information (name and email) to minimize friction in the conversion process.
Crazy Egg – Heatmaps
- Hero Image: Crazy Egg effectively Mortgage Leads Telemarketing uses a hero image that showcases their product in action, giving visitors a glimpse of the value they offer.
- Multiple CTAs: The landing page provides multiple CTAs throughout the
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page, making it easy for visitors
- to convert at any point they’re ready.
- Social Proof and Trust Signals: Crazy Egg incorporates trust signals by including logos of well-known brands that use their service and customer testimonials.
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Visually Appealing Design
- : Canva’s landing page uses a clean and visually appealing design that reflects their brand identity.
- Multiple Lead Capture Options: The landing page offers different lead capture options depending on the Between colleagues clients and loved visitor’s needs – “Sign up with Email” or “Sign up with Google/Facebook.” This makes it easier for visitors to convert with minimal effort.
- Free Trial CTA: Canva entices visitors with a free trial offer, allowing them to experience the value of their product before committing.
Remember, these are just a few examples
The best landing page design for your business will depend on your specific target audience and offer. By incorporating the elements mentioned above, you can create high-converting leads for your business.