Buckle up, because 2022 is going to be a year of great things on Instagram. Creator-driven shopping will revolutionize the way we shop online, the chronological feed will make its comeback, and that’s just the tip of the iceberg!
Let’s discover together the five main trends on Instagram for this 2022
There is no shortage of new features and they are not “facade novelties”, on the contrary they are quite substantial: in fact, there is talk of video formats, engagement on Instagram and “Chronological Feeds”.
Let’s go into detail…
Instagram Chronological Feeds
On December 8, 2021, Instagram’s Twitter profile (yes, it sounds like a pun), released this statement:
Which translated, in a nutshell, means bc data hong kong that Instagram is working on the creation of a new home, where you will have the possibility to alternate between a “suggested for you” feed and a chronological “following” feed.
TikTok has already led the way with this format and it is a feature that brings clear benefits: it is no coincidence that today TikTok, in the US, is formally more popular than Instagram among Gen Z users.
Video formats will merge into a single viewing option
Instagram has already merged IGTV and video and this trend may not stop even in 2022, in view of an even more streamlined and centralized use of video content.
In fact, with video, reels and Instagram Stories video still in play, it’s very likely that Instagram will move towardsa more unified approach. In fact, some profiles are already testing a vertical and no longer horizontal view of Instagram Stories (TikTok, once again, is leading the way).
Of course, this new format is currently in how to organize your editorial plan in 5 steps test mode, but the time when we will have a single, vertical video feed capable of bringing together videos, reels and stories doesn’t seem too far off.
All this, moreover, because Instagram and Facebook continue to orient the development of the platforms by taking into account video content as a priority, especially in vertical format: we have already seen the predominance of videos in 2021 and we will certainly see it throughout 2022.
Creators will drive the shopping experience
In 2022, Instagram will launch its own creator affiliate program , which will provide a significant monetary incentive for influencers, large and small, to sell products on behalf of brands through the platform.
The introduction of Instagram Affiliates ba leads could eliminate the need for complex agreements and contracts, making it much easier and.
And that’s not all: Instagram will also be rolling out “Creator Shops ,” providing influencers with a new way to showcase products from brands they love.
