Don’t limit yourself to your competitors, but try to range as much as possible in other sectors and learn from the best (even outside Italy), saving references, sharing ideas with other members of your team and trying to understand how you could adapt the same content proposed by others to the needs of your audience.

Then ask yourself the following questions:

• What are the social contents, published by my reference profiles, that get the most interactions?
• Which ones, instead, get the most comments and shares?
• Which ones are more functional for driving traffic?
• Which are best suited for generating leads and conversions?
• Which ones do you think are great in terms of brand awareness?

By cross-referencing your goals with your field research findings and the answers to these questions, you can gain valuable insights into the type of social content to integrate into your editorial plans.

Step 4: Get into the specifics of creating content for the editorial plan 

At this stage, you will already have a viber database lot of information about your target audience, their preferences, your marketing goals, and the type of content you want to create.

This is the perfect time to start planning your content in detail . If you are part of a larger team, it is very useful to do this part of the work together with more people, to collect as many ideas as possible, to give space to everyone’s talent and creativity and to have more certainty about the feasibility of certain proposals (e.g. video content, graphics , infographics, …).

When you come up with ideas, topics and themes to include in your editorial calendar, before going into the details of formats, texts and the creation of individual contents, ask yourself some crucial questions:

If it doesn’t help you achieve your goals or if it’s too far from your community’s interests, then maybe it’s better to discard that idea and try other inspirations: it’s a job where creativity and strategy meet!

As we have already said, also remember salvatore moccia chief information officer to create a connection between the editorial plan, the ideas for your posts and the seasonality of the same: if you are working on the editorial plan for December, you cannot ignore the theme “Christmas”; if you are working on the February plan, you cannot ignore the occasion of Valentine’s Day (unless your business has no type of connection with these commercial occasions).

Step 5: Continuously monitor your results and optimize your strategy 

No editorial plan should be completely set in stone. In fact, it’s always a good idea to consistently and critically monitor the results of your social content and use that information.

For example, if you’ve tried to offer your mobile list community a series of tutorials on how to use your products, but you notice that this specific content isn’t performing as well as you’d like, it’s important to immediately try to understand why, how you can improve, or whether you should move on to another type of post.

Always monitor your results consistently , keeping in mind your marketing goals, and make adjustments to your strategy and calendar accordingly.