How to optimize Prestashop to increase SEO and conversions? Doing business with an online store is very common these days and there are countless e-commerce sites literally flooding the Internet with offers. is a commonly used technology for many of these e-commerce sites.
Prestashop is an open source e-commerce software. Nearly 250,000 websites worldwide use Prestashop, which represents nearly 0.5% of online sales systems. This technology is quite popular, especially in Europe, Prestashop provides multiple possibilities for optimization, in order to aim for a higher ranking in organic search (SEO) and obtain more conversions.
The goal of any e-commerce website is to attract traffic and get more sales.
This can be done one way or another by optimizing the site for search engine optimization (SEO) .
A site under Prestashop can therefore be optimized for SEO in these different ways:
- Homepage Optimization : Your homepage is like your online shop window. So, not only does it have to be convincing, it also has to rank higher in search results. To do this, you need to include the content and your most important keyword as well as the illustrations on your homepage. The content of the homepage and your main product should not change too often because then the search engine would not be able to determine what is most important to you. In addition, the homepage should be fast to load, error-free and provide a pleasant browsing experience.
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It is imperative that you define
- Your keywords and test their performance using the keyword planner tool included in Google AdWords. You can find the monthly global and local searches, relevance, and competition of the keywords. Words with average competition and searches are the best candidates for your keywords. Another tool worth considering is SEMrush, but you will need to spend a few dozen francs to access the full services.
- Having links from other sites to your site is also an
- You can contact bloggers and press release sites. Bloggers can agree to write about your product and provide a link to your site. This will not only help build external links but also increase the possibility of your site attracting traffic from these links. You can also publish your press releases on different sites, which is also a good source of traffic to your site. Another way to get external links is to write guest posts on other blogs.You can get a reference to your site in these posts.
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Fill out your product sheets correctly :
- Fill out all the mandatory fields like product description, categories and supplier information with their original content. This is important from an SEO point of view but, not only, think about your buyers! In addition, you should always provide the following information: meta titles, meta description and meta labels in the product information sheets. You should also define an appropriate URL, i.e. containing the keywords related to the product.
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Social Sharing Options :
- Having social sharing buttons on your websites can also be helpful. When people share your content with their friends, it increases the chances of attracting them to your site. This way, you can attract new customers to your online store site.
A vital resource for companies trying to improve their marketing is an industry email list. It permits focused outreach, making it possible for industry email list individualized communication that raises engagement and boosts conversion rates. Companies may send relevant information that resonates with certain audiences by segmenting contacts depending on industry. This calculated approach increases revenue and growth by strengthening client relationships while also raising brand awareness.
- Sitemap and robots.txt : Google Sitemap module helps you build a sitemap for your site and update it. It is an XML file that lists all the products and pages on the site. The sitemap is used in indexing pages and is therefore important from an SEO perspective. Robots.txt is an auto-generated file in Prestashop and informs the search engine crawlers and spiders which parts of the Prestashop site not to index. It is useful for saving bandwidth and server resources.
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Content and article publishing schedule with keywords :
- If your site offers products for a specific occasion (Christmas, Easter, Mother’s Day, Black Friday, etc.), then you can publish articles on these particular first cycle courses in chile: a complete guide dates with other pages linking to this page. You can write articles including the most relevant keywords for the occasion. However, be careful not to overload your articles with keywords as this may upset the search engine.
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A high-performance website :
- A slow e-commerce website can reduce conversion rates, sales, and search engine rankings. It is therefore essential that the site loads as quickly as possible. Some important suggestions for having a high-performance website:
- Compress, combine and cache helps the site load faster. The compression function “minifies” the CSS and JavaScript code which is then combined and cached.
- Poor quality images can slow down the website, so it is important that the images are optimized for faster loading of the online store.
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They tend to slow down the website.
- Inactive modules can be recognized using debug profiling from the Prestashop panel.
- Using CDN (Content Delivery Network) will help to load the website faster even on clients located at a great distance from the hosting server.
- Prestashop caching system or third party applications like XCache, APC or Memcached can be used to speed up the website.
- The recommended query cache value for MySQL is 512MB. You should fine-tune the value if it underperforms.
- Prestashop provides a built-in engine to optimize templates called Smarty. It can be customized for better performance.
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Rich snippet (Schema.org) :
- How to optimize Prestashop to increase SEO and conversions? helps improve websites by creating a structured data markup schema. It is supported by all major search engines. The itemtype tag helps classify whether an object is a website, an online store, or something else. It helps provide context to pages that would otherwise be ambiguous.
- Google Analytics and Google Search Console : The use of Google Analytics and Google
- Search Console can be included in the website by placing a piece of code on the e-commerce site that is not visible to your visitors (Be careful, however, with the regulations and the need to inform your visitors about the collection of information).
- Google Analytics provides useful information on website traffic. While Google Search Console helps determine how often the website is listed in afb directory search results and click data. Analyzing the traffic on your e-commerce site will be essential to give you leads for optimizing your online store.
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Duplicate pages (Duplicate content) :
- It is not uncommon for your Prestashop store to generate duplicate pages. These are pages that have the same URL with different parameters. .
- Migration? Think about redirects : If you are migrating to Prestashop (this is true for all web migrations) from another website, you can use a permanent 301 redirect to inform Google of the new URL. You can also use a redirect generation tool. It would be a shame to lose some good positions in the search results.
- Remove accent in URLs : Prestashop 1.5 can still generate a URL with a Spanish accent (Tilde ˜) which is a bug and requires manual correction.
- ID Removal : Prestashop works by associating an ID with the products, categories, manufacturer, supplier and page which is a hindrance to SEO. Pretty URLs).
Conclusion
How to optimize Prestashop to increase SEO and conversions? Prestashop also provides an SEO module that can be very useful in configuring the e-Commerce site for SEO optimization and therefore better SEO. The goal of any business is to generate revenue and this is only possible by obtaining a favorable position in search engine results.
As a reminder, the value of the global e-commerce market is $1,474 trillion in 2018 but the average revenue of a store is down to $833. Claim your share of the pie with a top online store!
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