The main reason why an editorial plan is so important is that it allows you to devise a real content strategy .

When you find yourself having to create a large amount of content to populate your social channels, in order to achieve certain objectives, it is essential to plan and streamline your programming, in order to optimize your efforts and better channel your social engagement.

Not only will working on an editorial plan save you time, but it will also help you get better results from your content . Let’s take a closer look at the benefits of strategically scheduling your social content.

You will be able to plan your content based on your marketing and business goals

For example, if your goal is to generate more leads from your content , then you should research what types of topics your moj database audience is interested in and figure out how you can create targeted content that will get your target audience to leave you all the contact information for future contact.

2. You’ll be able to get ahead of the game when creating seasonal and event-specific content

As you well know, there are certain days and periods of the year in which it is easier to offer your community offers, discounts and opportunities for interaction (for example Christmas, Black Friday, Mother’s Day, …).

Missing these days due to poor planning amy gutierrez is truly a shame, when it would be enough to simply organize yourself in advance and ride current trends that can give you greater visibility.

You will be able to plan your content to support your marketing campaigns

When you have new products/services or features coming out (or any other big changes you want to communicate to your community of customers and prospects), it’s always a great idea to adapt your social media content plan in advance to accommodate these new launches.

In fact, it allows you to plan promotional mobile list launches with appropriate communication materials, also stimulating users in advance with teaser content that increases anticipation.

You will finally be able to be consistent, coherent and effective in creating your social content

An editorial calendar can help you stay on track with your social media strategy goals and support you in strategically, consistently, 

You can then choose to use automatic scheduling tools (like Postpickr , CoSchedule , Trello , Later , or Buffer ) or simple Excel spreadsheets or Drive sheets to help you with your planning.