Article Engines Panda Recovery Case Study High Gear Media Speaker Covered Their Experiences Over the Past Months With Recovering From Panda. High Gear Media is an Online Publisher of Auto News and Reviews. Heist Walked Through the Companys Strategy Prepanda and Explained Their Contrasting New Postpanda Strategy. The Original Strategy Was Many Auto Review Niche Sites Across a Broad Range of Auto Makes Models and Manufacturers. The Company Originally Had Sites and Writers and Dispersed Content Amongst All the Sites. The Content Was Splashing Everywhere Unfocused. The Large.
Network of Microsites Strategy
Was Working and Traffic Was Climbing Each Month. Then Panda Hit Hard. Traffic Plummeted Beginning This Past Spring. Leaders at High Gear Was Forced to Reevaluate Their Strategy and Concluded That a More Focused Approach Was Better for Australia Phone Number List Users and Consequently Would Help Search Traffic Recover. High Gear Took the Following Actions Eliminated Most of Their Properties Completely Ed and Pared Them Down to Total Sites With Being Core Familycarguide Motorauthority Greencarreports Thecarconnection. Properly Canonicalized Duplicate Content Aggregated Content With Strong User Engagement.
Was Kept but Not Indexed
The Made the Hard Decision to Eliminate Content That Could Be Making Money but Not Good for the Long Term Dedicated Significant Resources to Redesigning Each of the Sites Remaining Sites Their Strategy Seems to Be Working. Heist Noted Cambodia Phone Number Traffic Has Flipped Plus Some. According to Heist Here Are the Learnings High Gear Media Believes That Premium Content Will Prevail and That Panda Will Help That Advertisers Like Bigger Brands It is Now Easier to Sell Ads and for More With Fewer More Powerful Sites With Evolution of Social Joining Search From a Distribution Perspective Premium Content That is Authoritative and Fresh.
