A commitment is an obligation back by a promise or word given. It is vital that the company does not lose sight of this focus if it truly aspires to achieve and consolidate the loyalty of its customers strategic issue .
Data such as that repeat customers spend 33% more than new ones and that the average value of a lost customer is $243 illustrates the importance strategic issue of developing customer engagement .
If you want to delve deeper into the concept of customer engagement and discover some tips for building and consolidating your customer engagement strategy, continue reading.
From an organizational psychology perspective
commitment is defin as a multidimensional variable that integrates attitudinal and behavioral aspects. This variable involves feelings of loyalty that produce stable bonds.
In the corporate world, the concept of customer engagement is one side of the coin of the term “ customer engagement .” The other germany telegram data side is the concept of customer commitment to the brand .
“ Customer engagement ” defines the establishment of commitments between companies and customers as a two-way path that is fuel by emotion and reciprocity.
To consolidate a genuine commitment with the client, it is vital to transcend the initial establishment of emotional ties, keeping bcg strategic matrix: 4 essential components the fire of engagement alive , building a solid and coherent brand promise .
Building customer engagement requires a differentiat approach, nuanc by surprise and emotion,
It is necessary to adapt the organization of companies to the unique and changing reality of the 21st century customer, who expects us to strategic issue anticipate their nes while sharing the values in which they firmly believe.
The customer engagement strategy
A variety of actions can be includ in a customer engagement strategy. Below we offer you 5 tips that you can adapt to your reality, regardless of the size or profile of the company.
Get as much information as possible about your client
It is difficult to engage ao lists with someone we do not know, or about whom we know very little. It is not just about capturing data, but about transforming it into relevant information that leads to appropriate decision-making.
Data such as a customer’s date of birth may be irrelevant if it does not trigger actions such as congratulatory messages, discounts or birthday offers, to name just one example.