Are you a business or a freelancer and are you thinking about opening an Instagram page to sell more products? Or have you simply decided to start some Instagram Ads campaigns?

Well! then know that most of your competitors have already taken this step and thanks to effective marketing strategies enriched with interesting content for users! they have not only managed to create an Instagram page with a high number of followers! but have obtained economically interesting sales volumes.

Instagram ADS: Why is it worth using?

In 2019! Instagram surpassed 1 billion active users ! with over 500 million users logged in every day. Furthermore! according to internal research by the platform! 27% of users belonging to the younger generations are predisposed to make paytm database online purchases through digital channels. So if the question is “why advertise on Instagram?”! the answer will certainly be “because here you find your customers!”

In both cases! however! the investment choice is arbitrary: you decide how! when and how much to invest depending on your financial availability.

Of course! on Instagram! as with any other means of communication! the greater the investment! the greater the returns (up to a certain level).

In today’s article! we want to focus on how to technically create a paid advertising campaign on Instagram from scratch! so as to give you an idea of ​​how to start investing on the platform.

Create a Business Profile on Instagram

If you haven’t already done so! the first thing you need to do to run an advertising campaign on Instagram is to convert your private publishing a new website? account into a business account .

You should know that there are private accounts commonly used by users! and business accounts used by those who intend to monetize through the platform. This step is really simple and fast:

At this point you will have the possibility to choose between two different account settings! choose the one that best represents your business between:

• Creator Account : mainly indicated for influencers! artists and public figures;

The next steps will be indicated by the app itself. All you have to do is follow them! provide the requested information and at the end ba leads of the procedure your Instagram business account will be active and ready to create your first advertising campaign.

You’ll also have access to new features! including the contact button and profile insights ! which help you analyze your account data such as followers reached and interactions obtained .

When creating an advertising campaign on Instagram! you can proceed in two different ways: use the tools made available by the platform! or use Ads Manager ! the professional tool for advertisers made available by the Meta team .

The difference? In one word “abysmal” and now we will explain in detail why.

How to set up an ad campaign directly from the Instagram app

Although this formula is the simplest! as an agency we do not recommend using it as it has incredible limitations compared to ad management.

However! to highlight content directly from the Instagram app! simply select the content you are interested in (posts! stories! reels) and click on the “highlight” option.

Once you have selected the option you are interested in! you will move on to choosing the audience.

You can decide whether to let the platform create it automatically (targeting the people most similar to your followers)! or create it yourself by combining variables such as age! gender! locations and specific interests.

Once this is done! you will have to establish the campaign budget and its duration and once you have entered the payment method and checked what has been done up to now! you will finally be able to promote your content.

Let’s now move on to the main tool for those who actually work on Instagram advertising: Ads Management .