Strategic sales plan: 5 steps to develop and implement it in your company
A company’s strategic plan is a document that integrates the business’s projects, proposed objectives and the strategies that will be […]
Digital marketing
Digital marketing
How to sell by email and convert more clients [TUTORIAL]
According to Pew Research , 92% of adults with a digital presence use email, and 61% of them use it
Digital marketing
Customer Service Responsibilities: Essential Roles and Skills
Customer service is the set of strategies that a company develops to manage its relationship with its customers. It is
Digital marketing
Customer happiness: how to build this culture?
There is consensus about the importance of customer retention. A study by Econsultancy found that 82% of companies agree that
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Customer engagement: a strategic issue
A commitment is an obligation back by a promise or word given. It is vital that the company does not
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What is target market? 4 types of audience segmentation
When defining the target market, it can be common to think that it is the objective public. Although these two
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Word of mouth advertising: 6 techniques to stimulate it
WOM stands for “word of mouth” and refers to the concept of traditional word-of-mouth advertising. Its difference lies in the
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The Importance of Business Ethics in Customer Service: Your Company’s Values for the Consumer
By definition, ethics is the area of philosophy that questions the customs and morals of a society . Ethics seeks
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62 Sales Quotes to Keep You Motivated
To establish personalized strategies and motivate your team, you first need to know them well. When a new employee joins
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Customer Service Values: 5 Basic Rules of Customer Service
Offering a high-value customer service will allow you to better connect with your customers and reinforce their commitment to the
Digital marketing
10 keys to success in your B2B sales strategies
The name comes from the English expression “Business to Business”, which means “from company to company” or “business to business
Digital marketing
What is return on investment (ROI) and how to improve it in 4 steps
To calculate the ROI of a project, you take the value of the return you obtained and subtract it from