It is a very important variable in the marketing mix. This approach has evolv radically marketing mix .
A specializ definition conceptualizes price as the expression of value that a product or service has,
manifest in monetary terms or other elements
This value must be paid to the seller by the buyer, who in this way manages to enjoy the set of benefits that derive from having or using the product or service.
Some elements that revolve around the price variable are: discounts , incentives , payment period , crit conditions and delivery time , among others.
As it is the only variable that generates income , its study deserves special attention. It is a very competitive, important and belgium telegram data complex variable, of great relevance within the marketing strategy of any organization.
Distribution as a marketing variable encompasses “a set of strategies. Processes and activities necessary to bring products from the point of manufacture. To the place where they are available to the final customer.”
This same definition customer health score: 8 steps to implement this metric in your company makes it clear that the product must reach the customer in the establish quantity. In excellent condition and at the exact time and place that satisfies the nes of consumers.
In the management of any company or organization
distribution plays a relevant role. The challenge of making the product available to the customer at the right
Some aspects that can tip the balance of distribution to one side or the other are: transportation , warehouses , intermiaries , points america email list of sale . Inventories , order processes . Among others.
The unique characteristics of our market, the specific marketing mix characteristics of the product itself and, mainly, the nes of the customer .