If you asked marketers about italy telegram data their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.
While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create.
Click here to download 8 free marketing budget templates.
I’m no exception. For more than a decade, I’ve been creating content for big brands and small companies alike. I’ve seen the pendulum swing from keyword-stuffed content to in-depth narrative exploration to the burgeoning use of AI to help kickstart writing efforts.
And in all of this, I’ve never seen a single, simple way to determine exactly how much you should spend on your content marketing budget. The (hard) truth is that what you spend depends on a combination of content goals, market forces, and strategic business objectives.
While I won’t be able to tell you exactly how to budget for your content marketing, I can help make the calculations easier by looking at current spending, budgeting best practices, and what’s on the horizon for content marketing.
Table of Contents
- Is content marketing worth the money?
- Where are marketers spending on content creation?
- Content Marketing Budgets: How Much is Enough?
- How to Establish a Content Marketing Budget
- Content Marketing Types to Budget For
Is content marketing worth the money?
My simple answer? Yes.
My slightly more complex answer? Yes, so step 2 – decide what you are selling long as your content reaches and resonates with the right audience.
According to HubSpot’s State of canada cell numbers Marketing in 2024 Report, 50% of companies planned to increase their marketing budget this year. With 40% of Gen Z, 40% of Gen X, and 43% of Millenials saying they’ve discovered new products through content on social media, this ongoing investment makes sense.
In fact, HubSpot dedicates a portion of its budget to creating content with the help of freelance writers. I’m a member of that team.
“We absolutely find content marketing to be a worthy investment,” says Kaitlin Milliken, who runs HubSpot’s freelance writing program. “We need to keep content fresh and showcase expert insights that our in-house team may not have. Finding experts, showcasing their work and paying them fairly is all part of the model.”
