Goldberg told me that when working with influencers and partnerships, you must be clear on your brand’s value. He said, “Showcase how your product enhances their lives while offering creative freedom for authentic storytelling.”

A clear value can convince influencers to try your product or service and talk about it favorably on their channels.

5. Provide guidance, not constraints.

One of Goldberg’s most interesting tips is to provide your influencers with guidance, not constraints. He said, “Share brand guidelines, but let influencers express your product’s value in their unique voice.”

An influencer’s audience will immediately know if they’re being sincere in their product recommendation. This gives them the freedom to tell their story (and yours!), which is much more authentic.

6. Engage and comment.

If an influencer posts anything regarding your brand, engage with it. This can include liking the post, commenting, or sharing. Even if the feedback is negative, you can thank them for their honest review and learn how to improve.

7. Measure the outcome.

Examine the reach of influencer posts, traffic statistics, and engagement (shares, comments, brand mentions). Goldberg suggested using your platform’s analytics to measure your performance. This way, you can adjust your strategy as needed.

For e-commerce, track any promo canada telegram data codes or affiliate links used during the campaign. These metrics will help you determine what worked and what didn’t.

Content Seeding Examples

If you‘re thinking of ways to get into content seeding, which platforms to use, and what content to share, don’t worry — I’ve got examples of content seeding for you. Let’s look at a few.

1. Neva LaRue x EatOkra

Neva LaRue, an Instagram influencer, has become a well-connected micro-influencer within the foodie niche. On her Instagram, She collaborates with EatOkra.

This app helps people find Black-owned eateries to support. In her post, LaRue shows pictures of delicious food and tags the restaurants (along with the app) so people can support them, too. With so much information, the post is genuinely helpful, earning trust.

What I like: Because her audience trusts her opinion, LaRue’s endorsement spreads awareness of the app and black-owned restaurants.

2. Charli D’Amelio X Geske Beauty Tech

Charli D’Amelio partnered with Geske to step 5 – add a time frame  promote their beauty products. This partnership aligns with D’Amelio’s followers — young people who look to her for lifestyle advice — and Geske’s audience — young people who want new beauty products.

D’Amelio also gained new canada cell numbers engagement from the partnership while building her credibility as an influencer. I think this is an excellent example of how content seeding can work both ways to build brand awareness.

Pro tip: You don’t need to work with the biggest influencers. You just need to share the same audience.