Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding.

Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with the right weather conditions, help them grow. Content seeding is very similar. However, instead of hoping to grow a prized zucchini, marketers “plant” content to grow brand awareness and leads.

Download Now: Free Influencer Marketing Guide + Templates

To better understand how content seeding works, I spoke with Jonathan Goldberg, founder and CEO of Kimberfire. I’m sharing what I learned during the conversation about content seeding and how you can use it to market your brand.

Table of Contents

• • What is content seeding?
  • What is influencer seeding?
  • Content Seeding vs. Gifting
  • Where Content Seeding is Commonly Used
  • Creating an Influencer Seeding Strategy
  • Content Seeding Examples

Content seeding allows brands to highlight their content in places where target audiences will see and engage with it.

Here’s what Goldberg had to say, “Content seeding is the strategic distribution of valuable content across various platforms and networks to organically reach and engage your target audience.”

Goldberg notes that the process involves planting content in places where it can grow visibility, like through blogs, social media, or partnerships. This leads to increased brand awareness and trust.

If you’re an avid podcast listener like me, you’ve likely heard an ad about Quince, an online fashion retail brand. Typically, podcast hosts read the Quince ads and give glowing reviews about the brand. I won’t lie. These reviews have convinced pinterest and seo writing me to check Quince’s website more than a few times. That’s content seeding.

Part of the reason content seeding (sometimes referred to as product seeding) is so successful is that the content shared by influencers or partners is relevant to the target audience. And brands know this because they’ve conducted market research, which gives them clues about where to seed content.

What is influencer seeding?

Influencers are a prime choice canada cell numbers for content seeding because they usually have large audiences. These audiences have been proven to trust influencers more than their friends.

Goldberg explained influencer seeding to me, too. He said, “It’s the process of sending products or services to influencers in your target demographic with the aim of encouraging authentic reviews, content creation, and word-of-mouth marketing.”