Online Advertising

One of the biggest benefits of online advertising is that it’s often cheaper than traditional advertising. Consider TV ads, which cost anywhere from thousands of dollars to even millions.

Now, think of an ad running on social media for $1 a day, and you can see why online advertising is a great option for small businesses.

Online advertising encompasses a few areas, including:

• Display ads: these include banner ads, images, and videos that you can buy on Google Ads.
• Pay-per-click: PPC is an advertising model that falls under search engine marketing. These ads appear at the top of search engine results, and you only pay when people click them.
• Social ads: these are ads that appear on social media platforms like Facebook and Instagram. You set a budget and specify your target audience.
• Remarketing: this involves tagging your website visitors and targeting them with content after they leave your site. Think of an email from an e-commerce store reminding you of your abandoned cart.

Unlike traditional advertising, online ads offer powerful analytics. You don’t have to wonder if an online ad is effective since you can track metrics like impressions, click-through rates, conversion rates, and more.

The goal of SEO is to boost your website’s presence in search engines like Google. While SEO trends come and go, the key principles stay the same:

• Create and publish valuable content on your website
• Strategically insert keywords in the content
• Improve your website’s page speed
• Offer a great user experience to website visitors

Like content marketing, SEO is a long-term game. But when you consider 95% of search traffic goes to the first page of search results, it becomes a critical strategy for driving traffic and generating leads.

Building Your First Marketing Strategy

You can think of a marketing strategy as a roadmap, helping you make the most of your marketing. Here are the basic principles of a strong marketing strategy:

1. Start with your goals.

Before you can build a marketing lebanon telegram data strategy, you first need to set clear goals. What does your business want to accomplish? Are you aiming to increase brand awareness? Generate leads? Or enhance customer loyalty?

Goals provide direction and purpose for your entire marketing operation. Plus, they determine the effectiveness of your efforts.

When defining your marketing goals, ensure they align with business objectives.

For example, if your main business objective is to build brand awareness, your marketing goal might be to reach X-number of social media followers in the next six months.

Further Reading:

• The 9 Goals to Consider When Creating a Marketing Strategy
• Free Template: Determine Your SMART Marketing Goals

2. Know your target audience.

Who is your customer? What are their challenges or pain points? Are they price sensitive? Do they shop online?

Knowing your audience is key to building effective marketing strategies. The more you know about your audience, the better you can craft compelling messages that respond to their interests, needs, or preferences.

Your target audience will also play a huge role in influencing which marketing channels you decide to leverage. For instance, suppose you sell home security devices and your target audience is adult homeowners. Based on this information, you might pass on Snapchat, where nearly half the user base is under 25.

Further Reading:

• Target Audience: How to Find Yours
• How to Create Detailed Buyer Personas for Your Business

3. Decide your marketing mix.

In a nutshell, marketing is about promoting two rules to always remember the right product to the right audience at the right price and time. That’s a tall order.

To nail this balance, you need to canada cell numbers define your marketing mix. Your marketing mix consists of four key components (otherwise known as the “Four Ps of Marketing”): Product, Price, Place, and Promotion.