I’m sure you’ll agree that conversions are the ultimate metric of content marketing success. The more prospects you convert into customers, the better for your bottom line.

But conversions alone don’t tell the whole story. You also need to track metrics that measure engagement, such as how long visitors stay on your webpage or how many click through on CTAs to sign up for newsletters or learn more about your newest product.

I also like to measure engagement through social interactions such as likes or comments, which indicates that users took the time to stop and interact with your content rather than scrolling by.

5. Regularly review your spend.

Finally, it’s worth remembering that content marketing spend isn’t static. As consumer preferences change, so will the way they interact with and consume content.

For example, if engagement on a specific kuwait telegram data social media platform begins to fall, and this decrease is paired with a larger drop in the platform user base, it may be time to shift marketing spend.

By the same token, if new approaches such as interactive chatbots or highly personalized advertising show a marked increase, it’s worth doubling down on ad budgets.

Content Marketing Types to Budget For

2024 was a year of social media spending for content marketers. What’s on deck for 2025? Here are four content marketing types you should consider budgeting for next year.

Short-Form Videos

In 2024, 56% of content marketers said short-form video was their top investment trend. “Short” in this context means less than 10 minutes long — 96% of marketers agreed on this number, and one in three said videos shouldn’t exceed the three-minute mark.

This particular content form continues a unique selling proposition is the answer to the question: to see significant growth across platforms such as YouTube and TikTok. Other social media sites such as Facebook and Instagram have also hopped on the trend — in many cases, videos are cross-posted between multiple platforms.

Informational Blogs

Despite the rise of multimedia, blogs canada cell numbers continue to deliver content marketing returns. In 2023, 9 out of 10 marketers used blogs to help achieve their content goals, and companies using blogs generated 67% more leads each month than their non-blogged competitors.

The caveat? Gone are the days of keyword stuffing and backlink frenzies. Blogs aren’t simply promotional vehicles; they have to offer something of value to readers or they won’t get read.