In general, there can be a lot of features of your offer: from a banally cheap price to exotic delivery methods.

To make it easier for you, I have provided the most popular options:

• Features of delivery, benefits, results
• Client Features
• Features of the services provided
• Quality Features
• Features of the method or mechanism for obtaining the result
• Customization feature
• Features of  uae telegram data packaging, presentation
• Feature of the equipment
• Features of price, payment
• The peculiarity of making “Turnkey”

To make things clear, let me give you a few examples:

• An example of a feature of the method or mechanism for obtaining a result: “In just 5 days, after studying the language using our method, you can go on holiday abroad… and you will be understood there.”
• An example of a quality feature: “Our structures can withstand a load of more than 10 tons, which is the weight of a small loaded dump truck.”
• An example of a price feature: “Pay for our service as much as you think is necessary.”
• Example of a configuration feature: “Promotion: “Comfort” model at the price of “Basic” only until March 15!”

• Example of a customer feature: “

• Free furniture assembly for those who present a pension certificate”

If you noticed, I gave an example of a promotion here. A promotion is an example of a temporary USP. You can make a Unique Selling Proposition for promotions, sweepstakes, sales. This also works. A  european leads USP is not something that is “once and for all”. Look at it more flexibly.

Look again at all the popular options for the features of your business and ask yourself two questions:

• Do I already have any special features in my offerings compared to my competitors?
• Can I add more features to my offerings?

It is important to understand here

The feature must be valuable to the client. If you sell bricks, but write: “We will wrap each brick in gift paper and spray it with cologne” , – this will only cause laughter. This feature is not important to your client, and may even be harmful (now he needs to unpack each brick before laying).

Therefore, when isolating or adding features to your offer, always think about whether there is value in this for the client?

Step #4 – Add the Negation

It is often important to show not only what you do, but also what you DON’T do. Or what your product or service DOESN’T contain. This is necessary pinterest and seo writing  in order to remove bad parts from the offer, or to show that you are a narrow specialization, so you do not take on “everything”.

• For example: “We don’t make websites in a week, because it’s impossible to make a good website in a week.”

In this case, you are contrasting yourself with those schoolchildren who write sentences in the style of “Website in a day, SEO in a week . ”

• Another example: “Our oil is cholesterol-free”

You have shown that your product does not contain a certain component that most people do not particularly like. And this is a serious competitive advantage.

• Or another option: “We don’t make cheap things.”

For the Premium segment, you can show that you are filtering out the majority of clients for the sake of the rich minority (they love it).

Denial often helps to contrast your offer with the offers of your competitors. The typical approach is “We are not them”. The point is that contrasting with competitors rejects from you the lovers of competitive offers, but at the same time strongly attracts those who do not like your competitors.

A typical example is the USP of Avis, a car rental company. At one time, they couldn’t beat Hertz, which was number 1 in the rental market. Then Avis created its USP through negation. It sounded something like this: “We are number 2 in car rental, so we try harder .” This negation allowed Hertz to bite off a good piece of the pie.