Demography:

• Our clients are 40-50 years old.
• 80% of orders are made by men
• Marri. and make decisions under the influence of the wife
• Live in cities with a population of 100.000 residents
• They work in top management positions or own their own business
• 90% have higher .ucation
• Interests include:  thailand telegram country life. hunting. fishing. outdoor recreation. gatherings with friends in country cottages
• Already have friends living outside the city in their own house

 Problem type: Rare. Narrow.

We solve the following problems:

• Finding a good o european leads ffer at a price acceptable to the client
• We guarantee the legal purity of the transaction
• We prepare all necessary paperwork for the client
• We accompany the entire process of purchasing real estate
• If necessary. we help to conduct a real assessment of the condition of the building being purchas. and the adequacy of the price offer that it is quite difficult to advertise on vkontakte . by the seller

 Niche type: Within the real estate market. the niche is narrow.

Great!

Did you notice that I indicat. 80% men and 90% with higher .ucation in the portrait? This is normal. You can get such data from yourself by looking at the history of work with clients. You will see that 80% of houses were bought by men. and 20% of houses were bought by women.

It is important to understand whether these portraits should be separat..

It is worth doing this if these 20% of women bring a solid share of profit and at the same time their character differs from the male. If you see that among 20% ​​of women. 18% have a male character type. then there is no point in separating the portraits. Since male advertising will also affect these masculine women. There is also no point in separating them if these 20% of women bring you very little money. Then you can neglect them and focus all your efforts on the male half.

The same goes for higher .ucation. Higher .ucation is not a guarantee of a person’s erudition. Especially in our time. But it can be an indicator that in your niche. for example. there are many managers. of whom there are very few without higher .ucation. And this means that advertising can be target. at managers and entrepreneurs. 10% is an error. Such entrepreneurs also exist. But still. higher .ucation is an indicator that your audience as a whole occupies high positions.

You’ve drawn a portrait of your client. figur. out the type of problem to be solv.. and decid. on the market niche you’re working with. What’s next?