As you can see. such a portrait already tells us what we can offer this audience.

But it is important not to make a critical mistake here. You cannot make the portrait too general and unclear. For example. if you write age “1-90”. gender “any”. place of residence “planet Earth”. etc.. then you will not be able to clearly explain to a person why he should buy from you. The more unique the client’s portrait is. the more likely taiwan telegram data  it is that a person will see himself and his problems in this portrait. He is not interest. in the problems of an inhabitant of the Earth from 1 to 90 years old. He is concern. with his problem: a 25-year-old programmer from the european leads  suburbs. because it is in this suburb of his that “the Internet does not pull”. which affects his work.

Get the gist? Good! Let’s move on!

The second thing we determine is the specifics of the problem you are solving.

Personally. I divide people’s problems into 4 types

A rare problem is a problem that many people have. but very rarely. For example. buying real estate. People buy it rarely. but many people ne. the services.

A narrow problem is a problem that occurs in a specific audience of people. For example. the sale of dental reagents. They are bought regularly. b why and how to use it ut only by dentists.

A common problem is a problem that affects people often. For example. changing the oil in a car.

A unique problem is one that does not have a standard solution. For example. the reconstruction and restoration of ancient buildings.

It is important to understand that these 4 problems can be combin.. For example. the same purchase of real estate can be both a common and a rare problem. while launching a satellite into space can be a unique and narrow problem.

You ne. to understand what type of problem you are solving. This will determine how you will ne. to position your USP.

And the third thing that is important to decide is the niche.

Everything is simple here. It is important first of all to understand what size niche you are working with: narrow or wide. Of course. the size of the niche is a relative concept and here you can only answer this question subjectively.

For example. within a city… a hypermarket operates in a broad niche of all city dwellers. and an auto parts store operates in a narrow niche of motorists. But within the market of car enthusiasts… an auto parts store operates in a broad niche. and a Honda tuning service operates in a narrow one.

You can also specify what specific

Niche you are working for. For narrow niches. this step is mandatory.

For example. you provide services only to realtors. sell goods only to legal entities. hire specialists only with higher .ucation and a PhD degree (yes. yes… for hiring. you can and should also use the USP. because it is also important for the employee to understand why he should work for you) .

Let’s summarize our steps and look at an example of what we got.