Yes. VKontakte has an audience for such sales – managers. heads of large companies. But such advertising works well if it is design. for sales here and now. without long decision-making.
Deals for b2b products with
The thing is that the user receives a huge amount of information on the Internet. so the five south africa telegram data -minute rule applies to any advertising offer. Within the conditional five minutes. the user must read the offer and make a decision to buy. a long cycle are difficult to comprehend in a couple of minutes. Therefore. most likely. your offer will not be thought over for long – they will read the page and forget. and then close it (although I have technologies that allow you to bypass this moment).
B2B products and services with a long transaction cycle
The second reason why ads for products with a long transaction cycle do not work well here is that there are already specializ. resources for such transactions (websites for organizing tenders. for example). At home (and european leads that is where VKontakte users usually sit). the manager or executive does not really think about the purchase. He is resting J
An example of such a product is a
Tender for the purchase of how they work and why you should use them large construction equipment. a plant. etc.
2. Products with a very narrow target audience
If you have a highly specializ. product that most people (in general or in your region) don’t buy. then advertising will also be unprofitable.
The whole point is that to find one client. the ad will ne. to be shown to thousands of . Users (and there is no guarantee that a potential client will be found who will be interest. in your offer). And. basically. such goods. again. are search. for on specializ. resources.
Example: welding machines. diving suits and equipment.