Pinterest is the pinnacle of visual content marketing! but text matters too!

Pinterest also has a search engine inside! equipped with its own algorithm – called “Smart Feed” – which! although much less in-depth than Google! is based on a series of criteria! including the quality of the domain! the Pins! the Pinners! but above all the choice of the right keywords and #Tags.

Therefore! the best practices for optimizing web texts for SEO purposes also apply to Pinterest.

Pinterest ADS even more performing

Pins can also be sponsored – as happens in all social networks – through Pinterest ads ! that is! advertisements that give greater visibility to your pins! towards a specific and pre-established target audience. Naturally! all ads can be bc data america monitored through reports and statistics made available within each advertising campaign on Pinterest .

The most important thing! in any advertising campaign! is to identify what your OBJECTIVE is among:

• Awareness – This means helping people discover the brand or individual products and/or bringing more views to the videos.
• Consideration – Getting more traffic to your site or other content (online or offline).
• Conversions – Getting an action! be it a purchase! signing up for a newsletter! sharing a link…
• Offline sales – Increase in-store purchases.

Having done this – as we were saying – Pinterest allows an excellent approach for both vertical and horizontal marketing; with a discreet form of advertising and capable of showing each user only the campaigns that coincide with their usual tastes and interests.

Pinterest for Business: Best Practices for Success

We’ve already talked about Pinterest for businesses ! but let’s do a quick summary here too. Even without the need for a concrete conversion! Pinterest is an excellent showcase for success for businesses and brands : not just in terms of sales! then!

The creation of boards as moodboards for brand storytelling not only affects the brand identity! but is also important to gather an klarna is not just for online installment payments ideologically.

There are no official rules for creating a moodboard on Pinterest! but it is always advisableadd some more “emotional” images to the product pins! so as not to become too commercial and to offer a “mood”! a sensation and a very specific aesthetic.

Regardless of your marketing goal on Pinterest! it is always good to follow some BEST PRACTICES for publishing successful Pins.

• Choose the ideal type of pin based on the content: Standard! Video! Product! Collections or idea.
• Choosing the right format for images : you can upload any format! but the social network recommends the vertical format! with a 2:3 ratio (e.g. 1000 x 1500 pixels).
• Optimize Text : You can use up to 100 characters for the title (of the pin or board) and 500 characters for the description.
• Use Links : Links can be associated ba leads with each pin and also with each board.
• If you choose a Video pin : its length should be between 15 seconds (minimum) and 1 minute (maximum). In the case of video ads! 6-15 seconds are considered the ideal length.

Leverage Idea Pins ! which are multi-page pins to share your ideas. They last forever and help you grow your audience.