Ads Manager is part of the Business Manager suite ! a free professional tool made available by Meta that includes a large number of features! including managing advertising accounts! business pages! company information! product catalog! billing! custom audiences.
If you have a business or otherwise intend to monetize with a service! we recommend using Ads Manager to create advertising campaigns.
Want more information about this? Contact us for a free consultation on managing your social channels
Well now that we have technically explained the difference between the two methods for promoting content on Instagram! let’s move on to how to create an ad in a professional manner . To do this! it is first advisable to connect the Instagram page of your interest to the Facebook page. This way you can create ads on the platform without future limitations:
At this point the next steps will be indicated by the app itself! all you have to do is follow them! provide the requested information and at the end of the procedure your Instagram business account will have been connected to the Facebook page.
The structure of an Instagram ads campaign
If you’ve gotten this far and followed all the steps! congratulations! You’re finally ready to create your first Instagram advertising campaign in a professional manner.
You should know that an advertising vk database campaign! in order to be published! must necessarily contain three levels of depth:
These elements make up the so-called campaign structure . By knowing these levels and how they work! you can customize your ads based on your goals and reach the right people.
The Campaign is the main container where you can configure your advertising objective (e.g. increase the number of “Likes” on your Page! sell more products and get more contacts). The Ad Group allows you to decide the publication mode.
Here! working on the variables made available! you define the audience! the duration and where your advertising will be shown (such as feeds! stories or websites). Keep in mind that a campaign can include multiple ad groups! each with have you entered all the meta tags? different targeting options! programming and budgets.
The Ad is finally what the audience will actually see. In this level! you choose the creatives! which include elements such as images! videos! text and a call to action button. As a result! you can have multiple ads within a single ad group.
Set your goal (Campaign)
The first thing to do when you want to create an advertising campaign on Instagram is to choose the objective you want to pursue. Ads Manager offers different types of objectives:
- Brand awareness : It is mainly designed to make your brand! product or service known;
- Reach : Show ads to the maximum number of people in your target/audience;
- Traffic : generate traffic to your ba leads website! very useful for making products/services known to more people;
- Interaction : useful for getting more likes and comments on posts! more followers on the page or responses to an event;
- App Installs : Suitable for getting users to download your application through the main stores (App Store and Google Play)
- Video views – Use if you want your video to be seen by as many people as possible within your target audience;
- Lead Generation :
- Messages – Show people messages that let them connect with you on Messenger! WhatsApp! or Instagram Direct;
Conversions : to be used mainly by those who own an e-commerce site or a landing page in which to perform an action (e.g. request information! download free resources! etc.)
