The most important are the Title of the page, the Meta Description and the Alt Tag of the images. For each page you will have to provide a Title that describes the page (max 50/60 characters) with a super-synthesis – main keyword included – of what you talk about on that page; a Meta Description, that is a description a little more verbose that invites the user to read your web page (max 150/160 characters).

The Alt Tag could be described as the title but applied to individual images.

Now that we understand what the hell they are and what they are for, let’s get back to us: when you publish a new website, you must check that on each page (each URL) of your site there are complete, clear, reasoned Meta Tags .

It would be appropriate for each page to also have headings (subtitles) that punctuate the text, guiding the reader and the search engines, but this is another matter entirely. Meta Tags and headings are fundamental for your future positioning on the various Google SERPs, so go ahead and be brave…

In general, it is a good idea to do a thorough check for each page…

For each text present on the site, both for pages and for any articles, you must take care to complete these operations:

1. check that each content is unique , unpublished, not copied from other sources. Also, that there is no blatantly identical band database content within your own website. You can check on copyscape.com.
2. Proofread any text, even quickly, to hunt for errors or typos.
3. Make sure there is proper spacing in the text, some bolding to aid reading, any italics and internal links to other sections of the site, where appropriate (internal linking is very important).
4. Insert images – where required or where consistent.  The dpi for each image must be 72 dpi, i.e. of a quality suitable for the web. For each image, the source credits must be cited if the image is free of rights or if it was taken by a photographer, who must in any case have ceded the rights to their images.
5. Insert an alt title tag for each image – it is better to repeat it – that contains the keyword and that is descriptive of the image or article. Not only that: at the image level, you can make many optimizations, as we explain in this patricia spears director of development article of ours on the rules for managing images from an SEO point of view .
6. headings or headers in Italian (H1, H2, H3, H4, H5, H6). Remember that there must be only one H1 per page.

Installing useful plugins, if you use WordPress…

There are similar ones for other CMS too; however, with WordPress the essential plugins to use from the moment the site goes online are:

• Akismet – anti-spam filter.
• An SEO plugin , to quickly insert meta tags and communicate the XML Sitemap to Google – for example All in One Seo, Rank Math or Yoast Seo are the most common.
• A caching plugin , to make page loading faster. Be aware that configuring cache plugins is not so immediate, but there are many mobile list guides online to avoid making mistakes…
• A plugin for Social sharing buttons and possibly for the counter of your Social profiles. I won’t go into the merits here, because we have already done so in this free resource published in the Tool section: bee-social.it/migliori-plugin-social-wordpress-condivisione-counter .

There are many other very useful plugins, but these are the basic ones that you should make sure are present in any web project.