Google Business Profiles (formerly Google My Business) is a very democratic tool , like all social channels, if we want to consider it an atypical Google social network .

Democratic in the sense that it is a free channel for information, promotion and contact with customers and users, but also that it can have a great positive economic impact both for large companies (retail first and foremost) and for small local businesses, even those managed by a single person, at zero cost.

In fact, we are talking about a completely free channel – we remind you – that does not require.

With these automatisms applicable by anyone, we bring the management of Business Profiles to a new level, much more interactive and useful in terms of marketing, without investing time. All automatic!

Marketing Automations for Google Business Profiles: The Most Useful

We are talking about marketing automation actions applied to Google My Business for the purposes of communication, post-selling bc data malaysia and review management , statistics monitoring, even advertising campaign optimization and – in general – customer care.

These actions can be programmed using tools that are partly free and partly paid, such as Zapier or IFTTT (but there are others), which can be connected to social channels, email, email marketing tools, Google Ads, Google Drive, etc.

Schedule automatic responses to reviews

For example, you can automatically start a standard response on 5-star reviews.

But you can set different responses based on how much does an influencer cost? the rating received (so also 1 star, 2 stars, etc).

• time saving;
• caring towards customers;
• collecting feedback from customers with a view to improving the service or products.

Automatic image posting 

You can automatically publish to your Google Business Profiles images that have been published on your official Instagram channel, or on your Facebook fan page , or for example all images that are uploaded to a specific europe email Google Drive folder.

This allows for a great saving of time and a constant insertion of new content – ​​very significant – because images are the first thing that users look at when they arrive on your Google business card (especially if consulted via Google Maps, from mobile).

• automatic generation of new content for Google My Business;
• time saving;
• “sales stimulation”: images can convince users to visit the store or to book.