Following recent news events and the investigation involving Chiara Ferragni , Agcom (the Italian Communications Authority) has approved new guidelines for Celebrities who generate reactions on at least 2% of published content.

If approved, these guidelines will bring influencers into line with television and radio media, thus enforcing the rules contained in the Consolidated Law on Audiovisual Media Services .

In particular, there is talk of stricter rules regarding corporate transparency, advertising and the protection of minors .

Transparency and clarity in communication are the cornerstones of the new Agcom rules for influencers with over 1 million followers.

These digital creators will have to clearly disclose any partnerships and advertised content, including the sponsor.

A violation entails heavy fines : up to 250 thousand euros in case of non-compliance with transparency and up to 600 thousand for content that does not protect minors. 

How to Set Up a Successful Influencer Marketing Strategy

According to data published by the Influencer Marketing Benchmark Report 2023 , the influencer marketing industry will grow bc data indonesia in 2024 and beyond.

63% of respondents say they have an independent budget for content marketing , while 67% even intend to increase it, demonstrating that this strategy has an economic return.

Today, companies prefer to work with nano and micro influencers , investing in the best-performing platforms such as TikTok (used by 56% of brands), followed by Instagram, Facebook and YouTube.

Of course, the budget that the company has available can influence the engagement of a profile, but not the performance of an influencer marketing campaign.

A good agency, in fact, can recommend the best path to take based on your possibilities to obtain a good return based on the established objectives. 

Are you wondering how to create a successful campaign ? There are some steps to follow to obtain an interesting ROI:

• Set goals . What do you want to achieve by working with a content creator? Is it to introduce your product or service to new people? Is it to drive traffic to your site? Is it to sell and increase revenue? 
• Define your audience . Understanding amy gutierrez your target audience and the customers you want to sell to is essential to finding influencers with followers in line with your brand. It’s best to avoid those who offer to review everything : it will be counterproductive for your business.
• Set the campaign message . The collaboration must be clear, transparent and represent the brand values. For this reason, it is good to establish an initial brief with guidelines for the production of content (including CTAs, hashtags, what can be done and what should be avoided). 

Why do influencer marketing?

• Contact the right influencers . Based on what has been said so far (and the budget available) you need to look for the right professionals to start the collaboration and create a content plan that respects the agreed brief.
• Tracking Results . To understand europe email whether goals have been met, creators should be provided with custom tracking links or discount codes that allow them to calculate their return on investment (ROI).

Investing in one or more influencer marketing campaigns can bring interesting benefits to a brand. For example, it is useful for: 

But be careful: recent news stories – yes, we are talking about the Chiara Ferragni and Balocco case again – make us understand that, to avoid unpleasant boomerang / shitstorm effects , each campaign must be carefully studied, communicating clearly with people , without leaving anything to chance.