To judge an influencer it is always good to study his contents, from the originality to the realization. As well as his tone of voice, the approach , the same editorial plan of the Social channels.
To give a couple of examples:
- the creator Azzykky , an expert in History (of Rome, specifically) has a tone of voice and a “narrative” very different from how an account similar to RaiStoria can approach historical material .
- Marcello Ascani talks about his approach to earning (and not only) in a very personal, subjective way. In a totally different way compared to those who approach the topic from a more technical point of view ( Mr RIP , to quote a professional “close” to Ascani). The editorial plan addressed by the two is also different; for some brands one will be better, for others the other.
Just by answering these 3 questions – which contain others within them – you can complete a first sensible selection among the selected profiles.
Obviously, then, you have to consider the budget that you have chosen to make available for this activity. But we will talk about this later.
How to hire an influencer?
Influencers are not all the same.
To intercept them – especially nano, micro and medium influencers – you can study the company’s social platforms and bc data india understand which profiles have interacted through comments or product recommendations.
An alternative is to analyze the industry hashtags by evaluating the most interesting profiles.
To establish any collaborations, for each profile – as we have seen – it is necessary to examine the number of followers, the content created, the tone of voice, the interaction with followers and the values transmitted.
Sites to find influencers
In addition to manual research on various salvatore moccia chief information officer social channels, which is the most important step, there are specialized sites that connect brands and content creators.
We can mention some of them:
- Influence.co : filters the most interesting profiles using a keyword from.
- Speekly : a platform specialized above all in the search for content creators for the production of promotional videos.
- HypeAuditor : to find micro influencers on TikTok, Instagram and YouTube by checking the veracity of their followers.
- Upfluence : through keyword research, it suggests influential personalities based on your market niche.
Of course, these services offer a free europe email version that is limited in performance; while paying for it unlocks other features.
Let’s now try to address the topic of “cost of an influencer”, his relative earnings and the recent Agcom rules to regulate the sector.
