Lately, there has been nothing but talk of artificial intelligence . ChatGPT, Gemini, Claude, Dall-E, Midjourney, Whisper… there are so many text and image generators to choose from.

Artificial intelligence finds space and application practically everywhere, on any software, smartphone, search engine, etc.

But with Google Search Generative Experience (or SGE) we go up a level, because here AI is born to offer the user a unique search experience .

• find what you really need in just a few moments, without further research;
• easily update yourself on a topic, in a complete and exhaustive way;
• compare multiple products with just one click to make a purchasing decision quickly.

In practice, SGE works like a knowledgeable and experienced friend you ask for advice , able to add a wealth of useful details to answer your question.

SGE: its strong points

To better understand how this feature will work once it is released in Italy, let’s see together what the peculiarities of SGE are and how to move bc data china in advance to effectively align with this important evolution in the SEO world.

To understand what Google SGE looks like, this official video from Google summarizes the topic ( source ).

As we were saying, in recent years Google has studied how to exploit artificial intelligence to improve navigation on the search engine.

It started with Bard focusing on generating text in response to queries, but it is a different type of tool. SGE arrives with the aim of revolutionizing and enhancing Google search.

 Talk to the search engine

We know very well how a Google search works. But what will change with SGE?

On a practical level, at the top of carlos fernandes director of finance and operations the page, you will get summaries created by artificial intelligence with suggestions of articles, texts and other interesting content.

Nothing shocking, except that the user will be able to delve deeper into the topic he wants, writing new questions in the “ask a follow up” box.

The system will return new relevant content without losing history (as it happens now) by drawing from the sources it considers most authoritative.

This greatly improves the user europe email experience, thus obtaining a complete overview of the topic in a very short time.

At the SEO level, then, how can we organize the contents, to adapt to SGE? The cornerstones remain the same as those currently known: we will need to work on authority, reliability, competence and experience, or on the EEAT and Quality Rating criteria , with the practical objective of offering the user (and the search engine) articulated, multimedia contents, extremely rich in information.