Another way to grow your audience – and retain it – is to invest in influencer marketing strategies with a focus on local creators.
Think of a restaurant in Modena that wants to expand its customers who live in the area: if the influencer, even though he promotes businesses related to catering or food, does not have many followers in the city, the restaurant will not have a great return on its investment.
Better, therefore, to prefer local micro-influencers, with an active audience, who can really bring new customers to the business.
We wrote an article about local creators a long time ago, you can read it here: bee-social.it/trovare-blogger-influencer-locali (article potentially not very updated, evaluate carefully).
Ask your customers for reviews
We anticipated the importance of reviews , especially to enrich the Google profile card. Do you know why it is so important to get them? Because bc data brazil they contribute to the climb on search engines, but above all because people trust the opinions of others .
So if you have a local business and want to make yourself known, you need to ask your customers to post honest feedback .
To further increase your audience, you can opt for a series of campaigns on Google Ads and on the main social networks such as Facebook, Instagram, LinkedIn.
Advertising on Google Ads, in particular, is based on keyword optimization , geolocation and segmentation (for example, divided by age or interests) in order to get your message across to a predefined and interested audience.
In particular, Performance Max Local spencer scheeler vice president campaigns allow you to achieve a series of geolocal objectives, also tracking the “walk-in” in the store, the request for directions on Google Maps, actual purchases in the store…
Similarly, even on social media you can choose which target to reach by evaluating, again, location, interests, age and device to send advertising only to a target that is truly interested in the proposed activities.
Power to videos
The document states that “91.5% of people between 16 and 64 watch videos online, especially music (45.3%), comedy or viral (36.2%) and tutorials (34.1%)”.
This means that an excellent local europe email marketing strategy must implement video presence in the editorial plan and be based on correct management of company pages .
How can it be useful at a local level? For example, a restaurant can create Instagram reels showing the different dishes on the menu, tastings, or publish stories with videos of the behind-the-scenes of the same business.
A B2B business, on the other hand, such as a supplier of steel accessories, could create videos to explain in a practical way the differences between the various products.
