WOM stands for “word of mouth” and refers to the concept of traditional word-of-mouth advertising. Its difference lies in the fact that a company already has an intention to establish itself in the daily conversations of users techniques to stimulate .
This is a strategic decision , since when choosing a source of information, 50% of American customers trust word of mouth more than advertisements.
This happens because of a psychological phenomenon call social proof , where an individual tends to copy the behavior of people they trust, admire, or want to be like. This could be family, friends, a subject matter expert, a celebrity, or even a techniques to stimulate certification from a recogniz organization in the industry. It is also common for people to rely on common sense and reviews from strangers online.
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Digital word of mouth is a marketing technique that aims to convey an idea or value associat with a brand’s products and services. Given the wide reach of the Internet, its goal is to reach as many people as possible at the lowest possible cost.
There are two types france telegram data of word-of-mouth advertising: organic and amplifi.
This can be done with shock advertising, as is the example of the Greenpeace campaign against tree felling. In this action, the NGO discover the 4 p’s of the marketing mix proposes a slogan that says: “You don’t want to tell this story to your children, do you?”, together with a drawing of Little R Riding Hood walking through a fell forest.
Do you want to learn more about the topic? In this T Talk, marketing expert Chris Cowan explains how word of mouth really works:
Why is word of mouth advertising
Investing in word-of-mouth advertising is important because it increases trust in your business and expands your brand’s reach, as ao lists well as influencing techniques to stimulate prospects’ purchasing decisions.
Word of mouth advertising is one of the first and most effective marketing tools. In fact, a study reveal that 84% of consumers trust more those brands that have been recommend by their family or friends.