A company’s strategic plan is a document that integrates the business’s projects, proposed objectives and the strategies that will be applied to achieve them. Broadly speaking, a strategic plan includes your company.
short, medium and long term projections;
definition of how the company should move forward to meet its objectives.
Mission and vision : answers why the company exists . Defines what goals you want to achieve and how.
Values : Establishes the principles that will guide leaders and collaborators in decision-making. Promotes business culture and promotes good working relations.
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Recognizes weaknesses strengths
opportunities and threats to represent the company’s situation within the internal and external context. It allows to analyze the company’s positioning, establish objectives to take advantage of opportunities and improve weak points.
Objectives, strategies and operational tactics : These elements help define priorities and what resources (human, material, technological) you should use to meet the objectives.
Financial analysis : Consider hong kong telegram data the performance of previous periods for the
strategic plan of the current period. Even if your company is just starting out, gathering this information will be useful in future periods.
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Keep reading to discover how to create a strategic plan step by step.
How to make a strategic plan in a company?
Follow these 7 steps to make a strategic plan that will take you to the next level.
Do an internal analysis
The first step in a strategic plan is to get to know your company in depth . Conduct an internal analysis that shows strengths and weaknesses, available your company resources, etc. Gather information from your teams to get an overview ao lists of the internal situation from different areas. For example:
different KPIs — customer retention rate, CES, NEP, first response time, etc.
Do an external analysis
Conduct an external analysis and find out about your main competitors and market trends. Discover the real opportunities for your company and aim in that direction.
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Make a diagnosis
By knowing the internal situation of your company and the context in which it operates, you can establish a diagnosis. In this phase, you recognize which markets you can focus on and which ones you should abandon.
Define the objectives
You already know where you want to go with the strategic plan, it’s time to define the objectives you must meet to achieve it. You must define objectives that your teams understand and can visualize .