Customer engagement: a strategic issue
A commitment is an obligation back by a promise or word given. It is vital that the company does not […]
Digital marketing
2024
Digital marketing
What is target market? 4 types of audience segmentation
When defining the target market, it can be common to think that it is the objective public. Although these two
Digital marketing
Word of mouth advertising: 6 techniques to stimulate it
WOM stands for “word of mouth” and refers to the concept of traditional word-of-mouth advertising. Its difference lies in the
Digital marketing
The Importance of Business Ethics in Customer Service: Your Company’s Values for the Consumer
By definition, ethics is the area of philosophy that questions the customs and morals of a society . Ethics seeks
Digital marketing
62 Sales Quotes to Keep You Motivated
To establish personalized strategies and motivate your team, you first need to know them well. When a new employee joins
Digital marketing
Customer Service Values: 5 Basic Rules of Customer Service
Offering a high-value customer service will allow you to better connect with your customers and reinforce their commitment to the
Digital marketing
10 keys to success in your B2B sales strategies
The name comes from the English expression “Business to Business”, which means “from company to company” or “business to business
Digital marketing
What is return on investment (ROI) and how to improve it in 4 steps
To calculate the ROI of a project, you take the value of the return you obtained and subtract it from
Digital marketing
What are the main sales methodologies and what do they consist of?
Traditional marketing is based on intrusive and aggressive promotional strategies such as direct sales, television advertising, radio, spam emails and
Digital marketing
What is it, what is it used for and what are the types of benchmarking?
Benchmarking is a technique for analysing good practices that can be found outside or sometimes within the company, in relation
Digital marketing
5 requirements to hire a spectacular salesperson
Hiring staff for your sales department requires more than just knowledge of recruitment. Despite this, there is no guide with
Digital marketing
Crisis Communication Plan: 4 Steps You Should Follow
A crisis communication plan is a document that describes the actions to be taken to deal with an emergency or