The name comes from the English expression “Business to Business”, which means “from company to company” or “business to business sales”. This means that, in this type of sale, there is a commercial exchange of products or services between two or more companies sales strategies .
This type of client has some particularities that make the sale more complex and require the implementation of a different strategy than B2C sales, which take place between a company and a final consumer .
In business-to-business sales
the customer is highly knowlgeable, more critical, and seeks a long-term relationship to ensure supply and mutual benefits. More time is taken in the option analysis stage before making a decision.
Examples of B2B sales might include a consulting firm helping another company recruit, or an electronics manufacturer cambodia telegram data selling inputs for manufacturing final sales
strategies technological products. Business-to-business sales often take the form of wholesale sales.
The differences what are the main sales methodologies and what do they consist of? between these two types of sales come from one key aspect: the type of customer. B2C comes from the expression “Business to Consumer” , which means “from company to consumer”, and is usually translat as “sales to the consumer”.
The main differences between business-to-business and business-to-consumer sales are:
the customer is a legal entity and in B2C sales
In business-to-business sales, the time to analyze the proposal is longer, as is the time invest by the seller ;
Business-to-business sales seek a long-term relationship that guarantees a constant supply and compliance with delivery deadlines. In the case of B2C sales, this ne does not exist, so the customer can try different options each time;
Companies have an annual budget allocation . Therefore, a B2B salesperson should aim to enter into the potential client’s budget america email list planning. Budget allocation in B2C clients is less rigorous;
Trust is important in any type of sale, but in the case of business-to-business sales it is key,
The return on investment (ROI) on business-to-business sales is generally higher than on B2C sales;
As for the differences between B2B and B2C sales representatives, the main one is that the B2B seller requires a broader profile , in some cases with sales strategies mastery of several languages, technical knowlge and negotiation experience.